nearly half of US adults own smartphones; more smartphone owners than pre-smartphone owners

http://pewinternet.org/Reports/2012/Smartphone-Update-2012.aspx

Nearly half (46%) of American adults are smartphone owners as of February 2012, an increase of 11 percentage points over the 35% of Americans who owned a smartphone last May. Two in five adults (41%) own a cell phone that is not a smartphone, meaning that smartphone owners are now more prevalent within the overall population than owners of more basic mobile phones.

Nearly every major demographic group—men and women, younger and middle-aged adults, urban and rural residents, the wealthy and the less well-off—experienced a notable uptick in smartphone penetration over the last year. Overall adoption levels are at 60% or more within several cohorts, such as college graduates, 18-35 year olds and those with an annual household income of $75,000 or more.

Although this overall increase in smartphone ownership is relatively widespread, several groups saw modest or non-existent growth in the last year. Chief among these are seniors, as just 13% of those ages 65 and older now own a smartphone.

(Me, I still don’t have a smartphone and plan to continue resisting getting one. I have enough internet in my life. Will this result in me not being able to sympathize with our smartphone owning userbase?)

About these ads
This entry was posted in General. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s